Lego Movie Video game: Cross-media content industry
Lego Movie Game: Cross-Media Content Cross-media content is the content that is seen in one media text and advertised in another media text (cross promotion) to further promote the media product. Content relating to one media text that is released, watchable, marketed, purchasable, playable across different media platforms. Cross Promotion is achieved by all the products including the trailor,posters and video games which all cross promote each other. The video game has short clips of the movie itself which promotes the movie.This would wider the target audience and make more profit. • The Lego Movie Video game was released across all major video consoles and platforms ( Microsoft X360, Sony PS3, Nintendo 3DS, Sony PS4, Nintendo WiiU , Xbox One and 360, Sony PSV and PC ) in 2014. • • Give one advantage and one disadvantage for releasing the game across multiple platforms. • Challenge: Give two reasons...
