Lego Video game: Audience Interpretation

T Games is a video game Developer


In november 2007 , warner Bros. interactive Entertainment acquired TT Games as a part of their move into the video game market.

The Lego Movie game was directed by Matt palmer

The game was launched the same week as the movie so that



Why do companies release films and games at the same time?

• Profit is maximised
• Familiarity 
• Extends the pleasure of the film
• They promote each other 
• extends that target audience (video gamers, movie goers)

What is it?

The Lego Movie video game is an example of successful horizontal integration where Warner Bros, has worked with other companies to produce a video game linked directly to the release of the motion picture of the same name.

The video game shares similar themes and voice acting by the start of the motion picture as they reprise their characters in the video game.

The lego Movie video game is also an example of a successful cross platform release.