Lego Movie Video game: Cross-media content industry

Lego Movie Game:
Cross-Media Content 

Cross-media content is the content that is seen in one media text and advertised in another media text (cross promotion) to further promote the media product.

Content relating to one media text  that is released, watchable, marketed, purchasable, playable across different media platforms. 

Cross Promotion is achieved by all the products including the trailor,posters and video games which all cross promote each other. The video game has short clips of the movie itself which promotes the movie.This would wider the target audience and make more profit.

•The Lego Movie Video game was released across all major video consoles and platforms (Microsoft X360, Sony PS3, Nintendo 3DS, Sony PS4, Nintendo WiiU, Xbox One and 360, Sony PSV and PC) in 2014.

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•Give one advantage and one disadvantage for releasing the game across multiple platforms.

•Challenge: Give two reasons for each

(Think about the differences between iOS, Microsoft & Game Consoles, Memory/space)

Industry

1.When was the game released?

7th February 2014


2. What is the age rating?

7 years old

3.Who developed the game?

TT Fusion

4.Publishers

A)Who published the game?

Warner Bros  


B)What’s the effect of this company publishing the game? (Think about ownership)

 Allows warner bros to gain more profit as they are reaching a wider and different audience who don't go to the cinema.

5.Distribution

A) On what platforms was the game distributed?

All major video consoles and platforms (Microsoft X360, Sony PS3, Nintendo 3DS, Sony PS4, Nintendo WiiU, Xbox One and 360, Sony PSV and PC)

B) Did these platforms offer local co-op or online co-op?

Co-op feautures in PC verison (local co-op)

C) In what way was the video game distributed? E.g. Hardcopy, online, as a package?

Hardcopy to online

D) Were they released on special dates?

Video game was released 1 week after the movie (cross-promotion)

E) What countries was the game distributed to?

Japan, USA, UK.