Lego Video Game: Intro

Lego Video Game

Language,Audience,Industry

Modern themes or sets are tie-ins and promotions with film or game titles.

This is synergy

LEGO + Video Games = $$$

Cross-promotion, marketing, young audience exposure are all benefits to film-themed LEGO sets.

Reason why gamers would enjoy a game based on movie

• So they can interact with the characters
• they can be part of the story rather than just watching it
• Can make decisions for characters
• Allow you to explore different areas in the film 
• Escapism into the world of the film 
• Youtube videos could generate money for them
• identify with values
• See the good versus evil
• Enjoy suspense, humour, action
• Develop sense of expertise pf fictional world
• Earn trophies (gain self- satisfaction)