Lego: key words

Key Words

Convergence: Interlinking of computing and other information technologies, media content,media companies and communication networks 

Brand image: The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience so that they can remain loyal to it.

Franchise: A collection of related media,A business that can be purchased for a fee and continued payment

Loyalty: The consumer having a quality of being faithful to a product. 

Marketing: The action or business of promoting and selling products or services, including market research and advertising.

Diversification: When an already established company branches out and forms other sectors (primarily for products) to reach larger markets

Globalisation: The process of growing and expanding to exist throughout the entire world (media products being promoted around the world)

Synergy: This is when different companies work together to promote a range of related products. Two companies work together to form a product that couldn't be achieved on its own.