Synergy
- Synergy is when the merging of two or more media companies who work together create a product than outcome would have been if they had worked individually.
- Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media.
- It works when different elements with a media conglomerate (e.g. film studio, record label, video game division) promotes created linked products (e.g. film soundtrack, video games) so that they all publicise each other.
Harry Potter and the Philosopher's Stone (2001)
Synergy is the way in which different elements of a media conglomerate work together to promote other products across different media.
An example of Synergy would be the Skyfall advertisements that were featured along side other products like Coca Cola. An example of media convergence can again be seen in Skyfall.
The film of 'high school musical' promotes the DVD which promotes the soundtrack which promotes the advent calendar which promotes the doll which promotes the sequel which promotes he disney store which promotes the film.Kendrick Lamar and black panther worked together to promote the movie
'black panther' and Kendrick Lamars new album which is the soundtrack of the movie.
You've provided some good examples here, however the formatting of your post is all over the place. Please check your posts from now on when you are ready to publish them.
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Miss C
I understand there are some blogger issues with your formatting - thank you Darcie!
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